How to make a responsive landing page that converts

It used to be that a company’s website had only a few simple pages to it. A homepage, an about page, a page to list your products, and a blog were the essentials.

One of the most important metrics that marketers track is engagement. Whether you want to call it on-ground marketing or experiential marketing, it is intended to bring customers into the company experience.

As you’ve learned from the first two chapters of our landing page guide, there are many kinds of landing pages available for businesses. For instance, you might make a landing page to draw attention to an upcoming event, to drive sales to a product or service, to boost traffic...

In Chapter 3, we talked about making a great template for your landing page. You’ve followed the advice offered in that chapter and designed a landing page you’re pretty proud of.

In the previous chapters of this guide, we have covered the different types of landing page templates we can use. We have also explained how to drive traffic to your landing page.

With the help of the first five chapters of this guide, we've tried to give you a better understanding of what a landing page is and why you need one. We've also gone over the best types of pages for your business, including templates so you can make landing pages...